Mumbai: More than 2 lakh people watched the video of the first rock band to make music over the Net.
Google now wants to make users pay for the videos they watch, by introducing contextual video advertising, but this may take a while to reach India, where Google has only recently appointed its reseller agents.
Companies like Next Gen publishing will buy media on Google Adwords for local clients, but internationally Google can pick from these options.
Says VP Next Gen Publishing Mandeep Singh, "When we talk about visual, either it could be topic based or it could be classified and then it can be sponsored or you never know, google might like to use a contextual search ad. For example if a child gets hurt and a band-aid ad appears, then that could be wonderful."
But that's easier said than done. Google will first need to ensure all offensive clips are removed, then classify the clips which have so far been manually tagged. It will also have to match clients with clips. And the advertising itself will have to be tailormade for the Internet.
Says Founder and CEO Pinstorm Mahesh Murthy, "When you are buying Youtube, and when you have thousands of videos, most of them user generated, plainly funny - a dog fighting a cat or a person eating off a live rat - its really hard to put that in a context and say, 'You know what do I show in that?'"
But Google may just have a googly up its sleeve. It already has content tie ups for Google video, and it could move away from the click through model and charge users and clients per view.
The other option is to tie up with broadband providers to stream the high bandwidth Youtube site exclusively. Even so, experts say, breakeven in three years is a tough ask.
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